The California Department of Education’s Arts, Media, and Entertainment (AME) Film and Television Training program connects high school Production and Managerial Arts pathway programs to post-secondary schools and union pre-apprenticeship programs.
The AME Demonstration and Regional Technical Assistance Sites for the California Department of Education are model AME programs and provide resources for California secondary schools wishing to develop or enhance an AME Industry Sector CTE program. See examples of the AME Regional Technical Assistance Sites for the California Department of Education Model programs here.
H2E2 is a new education initiative that aims to establish a statewide network of qualified Hip Hop and urban cultural educators and provide resources, mentorship and support for teaching artists and industry professionals in obtaining Arts, Media, and Entertainment (AME) Career Technical Education (CTE) Designated Subjects (DS) Credentials through the California Commission on Teacher Credentialing (CTC) to be a credentialed teacher in California public high schools.
Building a national movement to be impactful, sustainable, and scaleable.
CA-AME-EO will serve as a forum for idea exchange and industry updates that are of interest or benefit to its members. We hope to create an organization that members can access at their own comfort level.
The AME Institute is the biggest Arts, Media, and Entertainment teacher event of the year. Don’t miss an incredible line-up of speakers, sessions, and an Expo Hall showcase of the latest in AME teaching and learning.
If you missed CA-AME’s virtual events you can still access hours of content! Simply make a tax deductible donation to the CDE Foundation’s AME Initiatives Fund by clicking the Donate button, and receive the password to access the videos below. Access is free to all who attended the events.
See our valued Cornerstone Sponsors, Sustaining Sponsors, and Supporting Sponsors and learn how your organization can help us provide programs to prepare over 231,000 high school students to enter California’s thriving creative economy.
The California Department of Education (CDE) is partnering with the California Film Commission (CFC) to provide career readiness opportunities for California’s students enrolled in the Arts, Media, and Entertainment (AME) industry sector. Through this partnership, film and video production companies provide a variety of “career readiness” opportunities for both students and teachers.
It takes a lot of support to become the largest CTE industry sector in the state of California. See a comprehensive list of the AME Coalition, including Advisory Board members, Government Agencies, Creative Industry, AME Education, and Community Based Organizations that help us make our vision a reality.
Keep up-to-date with the latest AME and arts education related news for students and teachers. Topics include Design, Visual & Media Arts, Performing Arts, Production & Managerial Arts, and Game Design & Integration.
Get links and information resources for AME related opportunities.
1917 B Street, Marysville, CA 95901
Coordinator: John Pimentel, email@example.com
Principal: Tim Malone, firstname.lastname@example.org
School Website: www.charter.mjusd.com
Pathways: Stage Technology Calpads codes 7240-7242, Professional Dance and Choreography Calpads code7233-7235, Professional Music Calpads codes 7233-7235, Professional Theatre 7236-7238, Media Arts Calpads codes 7219-7221
School Model: Charter, Magnet, and/or Conservatory, Bridge School, Grades 7-12
90 N Third St Burbank CA 91502
Coordinator: Jonelle Pickett, email@example.com
Principal: Dr. Thomas Crowther, firstname.lastname@example.org
Superintendent: Dr. Matt Hill
School Website: www.burbankhighschool.com
Program Website: www.youtube.com/c/BHSanimation
Pathways: Animation Calpad codes 7213-7215
School Model: Comprehensive/ High School (with elective pathways)
2929 Windflower Lane Stockton CA, 95212
District Coordinator: Cindy Wildman, email@example.com
Site Coordinator: Patti Rivera , firstname.lastname@example.org
Principal: Dr. Sherry Jackson, email@example.com
Demographics: www. caschoolddashboard.org/rep orts/39686760108159/2018
School Website: www.stocktonusd.net/Chavez
Pathways: Stage Technology Calpads codes 7240-7242, Film and Video Production Calpads codes 7243-7245, Professional Dance and Choreography Calpads codes 7233-7235, Professional Music Calpads codes 7233-7235, Graphic Design Calpads codes 7210-7212
School Model: Comprehensive/Traditional High School (with elective pathways)
450 N. Grand Ave. Los Angeles, CA 90012
Coordinator: Jorge Caridad, firstname.lastname@example.org
Principal: Lori Gambero, email@example.com
School Website: grandartshigh.org
Program Website: vapavisual.com, grandartsfilm.com
Pathways: Stage Technology Calpads codes 7240-7242, Film and Video Production Calpads codes 7243-7245
2222 Fitzgerald Rd. Simi Valley, CA 93065
Coordinators: Irene Silbert, firstname.lastname@example.org Michael Wozniak, email@example.com Kimberly Tomimitsu, firstname.lastname@example.org Kristy Roy, email@example.com
Principal: Mr. Timothy Bednar, firstname.lastname@example.org
School Website: www.hms.simivalleyusd.org
Pathways: Stage Technology Calpads codes 7240-7242, Film and Video Production Calpads codes 7243-7245, Professional Dance and Choreography Cal pads codes 7233, 7235 Graphic Design, Calpads codes 7210-7212, Visual and Commercial Art Calpads codes 7216-7218, Media Arts Calpads codes 7219-7221
School Model: Middle School Charter, Magnet, and/or Conservatory
1144 West Lacey Blvd Hanford, CA 93230
Coordinator: Elizabeth Norris, email@example.com
Principal: Elizabeth Norris, firstname.lastname@example.org
School Website: www.kingscoe.org/domain/136
Pathways: Multimedia/Audio Production Calpads codes 7246-7249
School Model: Juvenile Court and Community School
9140 Bradshaw Road, Elk Grove, CA 95624
Coordinator: Michelle Campbell, MMCampbe@egusd.net
Principal: Brie Bajar, email@example.com
School Website: kams.egusd.net
Pathways: Art I Calpads code 9000, Art II Calpads code 9000, Band I, Band II, Computer Technology I Calpads code 9228, Dance Calpads code 9080, Design Thinking I Calpads code 9228, Digital Photography Calpads code 9228, Exploring Arts, Media, and Entertainment Calpads code 7000, Film Studies Calpads code 9228, Future Quest Calpads code 9228, Guitar Calpads code 9292, Introduction to Programming Calpads code 9228, Musical Theatre Calpads code 9296, Public Speaking: Speak Your Story Calpads code 9110, Theatre Arts I Calpads code 9090, Theatre Arts II Calpads code 9090, Video Production: KAMS TV Calpads code 9000
School Model: Middle School
822 West 32nd Street Los Angeles, CA. 90007
Coordinator: Matthew Waynee
Principal: Kerry Kehrley
Superintendent: Veronica Moscoso
School Website: 32ndstreet-uscmagnet.schoolloop.com
990 Allen Ave, Pasadena, CA
Coordinator: Kristina Turley, firstname.lastname@example.org
Principal: Mark Anderson, email@example.com
School Website: www.pusd.us/marshall
Pathways: Professional Dance and Choreography Calpads codes 7233-7235, Professional Music Calpads codes 7233-35, Graphic Design Calpads codes 7210-7212
School Model: Middle School, Comprehensive/Traditional High School (with elective pathways), Academy (California Partnership, Specialized Secondary, Linked Learning or other)
Coordinator: Jean-Francois Revon
Principal: Mike Oz
School Website: www.oakarts.org
6401 Linda Vista Rd, San Diego, CA 92111
Coordinator: Amanda Wallace, VAPA Technician, firstname.lastname@example.org
School Website: www.sdcoe.net/jccs/Pages/default.aspx
2021 N. Grand Ave, Santa Ana, CA 92705
Coordinator: Gerardo Ramirez, Gerardo.Ramirez@sausd.us
Principal: Ryan Ramirez, Ryan.Ramirez@sausd.us
School Website: www.sausd.us/sierra
Program Website: www.sausd.us/domain/2111
Pathways: State Technology Calpads codes 7240-7242, Professional Music Calpads codes 7233-7235, Graphic Design Calpads codes 7210-721
701 South Catalina Street, Los Angeles, CA 90025
Coordinator: Jonathan Webb, email@example.com
Principal: Andrew Conroy, firstname.lastname@example.org
School Website: www.svah-rfk.org
4401 Elenda St. Culver City, CA 90230
Coordinator: Heather Moses, email@example.com
Principal: Dr. Lisa Cooper, firstname.lastname@example.org
Pathways: Stage Technology Calpads codes 7240-7242, Film and Video Production Calpads codes 7243-7245, Professional Dance and Choreography Calpads codes 7233-7235, Professional Music Calpads codes 7233-7235, Professional Theatre 7236-7238
Alison Trope, PhD, is a clinical professor at the USC Annenberg School for Communication and Journalism and director of undergraduate studies for the School of Communication. She is founder and director of Critical Media Project, a web based media literacy resource focused on representation and identity (gender, race, class, sexuality, disability, religion, age). Critical Media Project is used in Los Angeles Unified School District and other secondary and higher education institutions across the country. Trope serves on the Board of the National Association of Media Literacy Educators (NAMLE) and is faculty director of the Institute for Diversity and Empowerment at Annenberg (IDEA). Trope is the author of Stardust Monuments: The Saving and Selling of Hollywood (Dartmouth, 2012), which explores the enduring efforts to memorialize and canonize the history and meaning Hollywood takes on in our everyday lives. She has also written about the history and current state of Hollywood philanthropy and activism. Trope received her PhD in Critical Studies from the School of Cinema-Television at the University of Southern California in 1999, and has since taught a range of courses in the Annenberg School for Communication in media and digital literacy, popular culture, visual culture, fashion, gender, and social change.
Sebastien “Seb” Elkouby is a Hip Hop culture educator who started out as a Hip Hop artist in the 80’s. After high school, he leveraged his experience as an artist to pursue a career in the music industry working in publishing, journalism, promotion, talent search, production, publicity, radio and consulting. In the early 2000s, Sebastien used the knowledge he gained over his years in the music industry and as a working artist to create Global Awareness Through Hip Hop Culture (GATHC), the nation’s first full-time, UC/CSU approved, CTE Hip Hop culture course for high school students. The course was designed to explore the intersection of social justice, history, media, and business through the lens of Hip Hop culture. Since 2015, Sebastien has taught GATHC and Digital Music Production at View Park High School in South Central Los Angeles, California. In 2020, he was invited by the Arts, Media, and Entertainment division of CTE at the California Department of Education to train Hip Hop artists to become AME CTE instructors through the historic Hip Hop and Equity (H2EQ) Initiative. Sebastien is now working hard to ensure Hip Hop education is available to students across the state and beyond!
Danielle Drake, PhD is Associate Professor, Program Chair, and alum of the Counseling Psychology, Expressive Arts Therapy MA program at the California Institute of Integral Studies. She received her PhD in Clinical Psychology from Fielding Graduate University Dr. Drake’s clinical work as an Expressive Arts Therapist engages clients in creative writing, music, and visual arts processes. She uses a liberatory informed theoretical approach that incorporates Womanist (black feminist), and Black/African-centered psychologies with Narrative Therapy, Emotion Focused Therapy, and contemplative practices. Dr. Drake is co-author of book chapter, “Womanism, Creativity and Resistance,” published in American Psychological Association publication, “Womanist and Mujerista Psychologies: Voice of Fire, Acts of Courage.” As a spoken word artist Dr. Drake is a former Oakland Poetry Slam Champion, and author of Cast Iron Life: A collection of poems and recipes.
Dr. Denise Boston is an international scholar/practitioner on how to creatively implement culturally responsive and arts-based interventions in diverse systems. For over 30 years, her passion for integrating mental health care, systems thinking, and community-centered research to achieve systemic change has been illustrated through her work on multiple implementation projects in China, the U.S., Seoul, Korea, and Peru. In addition, Dr. Boston is recognized for transforming the landscape of antiracist training by integrating emancipatory theoretical concepts into actionable resources.
Recent highlights of Dr. Boston’s work include supporting the San Francisco Human Rights Commission, San Mateo Collaborative Practice Group, and Trinity Washington University on their trauma-informed and expressive arts objectives.
Dr. Boston emphasizes equity-driven approaches as much of her work focuses on supporting underinvested populations. She strives to ensure that all perspectives are valued along the implementation pathway with a particular understanding of the need for collective and restorative actions to create system-level change.
Seat Limit: 50
When: June 21 9am-1pm (breaks included)
Using Media and Communication to Create Inclusive School Communities
Our students live in and through media saturated worlds that shape how they think and behave as well as how they understand themselves and others. How can we foster school communities where students navigate this media saturated world—decoding the media around them, while empowering them to be communicators and harness the power of their own voices? This 3-part workshop will explore different ways media and communication literacies can be incorporated into curricula and other school programs. Part 1 will introduce attendees to Critical Media Project, a free web resource used in several Los Angeles area schools designed to promote critical media literacy around identity representation. Part 2 will feature an interactive exercise led by Dasha Kelly Hamilton, Spoken Word Artist and Wisconsin Poet Laureate, focused on the power of language. The series will conclude with reflection facilitated by Center for Council–small group circles designed to share and listen non-judgmentally. Each part of the workshop is designed to expose attendees to resources, exercises and practices that can be integrated into classrooms, advisory, counseling and after school programs with the goal of deepening student understanding and analysis of everyday media and communication, challenging conventions and breaking down barriers in order to facilitate greater social emotional development, equity and opportunity.
Seat Limit: 20
When: June 21 9am-4pm (breaks included); June 22 9am-11am
VFX Society/CA Film Commission VFX Externship
Are you ready to learn more about Visual Effects? This externship from the Visual Effects Society will take teachers through a series of workshops and panels that address different aspects and facets of VFX. You will explore how VFX is integrated in live action and animated films: from prep, physical production and post. Discover the different roles of VFX personnel (design, on-set, technical, and creative) and discuss the future of VFX and virtual production. During the externship teachers will be working in Adobe After Effects. Teachers who do not currently have access to this software will be provided with a free 90 day trial from our AME Institute Sponsor Adobe.
Seat Limit: 30
When: June 21 9am-4:00pm (breaks included); June 22 9am-11am
Externship in Audio Production
Join Herb Trawick, creator and co-host of global juggernaut Pensado’s Place, for a look inside his weekly show that covers engineering, mixing, and “all things audio”. Pensado’s Place has produced over 500 episodes and has reached viewers in over 190 countries. Trawick will be joined by Quentin Gilkey (Grammy winning mixer and engineer for Eminem, Anderson .Paak, The Game, Dr. Dre, and Kendrick Lamar), Dave Pensado (Grammy award winning engineer and co-creator of Pensado’s Place), Laura Escude (artist and live show designer for Kanye West, among others), and more special guests. Participants in this externship will receive a special Pensado’s Place Pack- including high-end plug-ins from Pensado’s Place audio partners.
Kerstin Emhoff is the Co-Founder and Chief Executive Officer of PRETTYBIRD, a hybrid production company with a diverse roster of directors, creatives and collaborators generating inspiring content for all forms of entertainment — and Ventureland, a creative studio and idea accelerator, developing entertainment properties, advertising campaigns and original IP alongside filmmakers, studios and brands.
Recognized for her successful and enduring relationships with top agencies, clients, artists and managers, Emhoff has built PRETTYBIRD into one of the world’s most prestigious production companies in branded storytelling. The company has won numerous industry awards including a Cannes Grand Prix, Grammys, MTV VMAs and Emmys, among others. With Ventureland, Emhoff is expanding her focus on creating compelling and meaningful original content across genres and platforms.
Emhoff’s previous film credits include Netflix’s XOXO; Atlas Entertainment and A24’s THE MONSTER, following a troubled mother and daughter’s fight to save their lives against a malicious creature; HBO’s 2013 Primetime Emmy Award winner MANHUNT: THE INSIDE STORY OF THE HUNT FOR BIN LADEN; and THE TILLMAN STORY, which uncovers the propaganda that emerged from the untimely death of NFL football player Pat Tillman.
Most recently, Emhoff produced Showtime’s READY FOR WAR, which premiered at the 2019 Toronto International Film Festival and made its U.S. debut at the 2019 AFI Fest.
Currently, Emhoff is in post-production for AMERICAN RAPSTAR, a feature doc on hip-hop’s new wave of “SoundCloud rappers” and FX’s AKA JANE ROE, a feature documentary revealing the truth behind Roe v. Wade plaintiff Norma McCorvey’s journey from pro-choice to pro-life activist, set to premiere May 22 on FX and will be available the following day on FX on Hulu.
Emhoff is also the founder of Pipelines, a platform designed to connect underrepresented talent with opportunities in the entertainment, tech and creative industries, launching in 2020.
Re-Entering Theatre Spaces
How do we re-enter communal spaces as theatre practitioners, educators, and audiences? Even if all participants are vaccinated and precautions are taken, the emotional weight of the past year is going to make the things we lean on in theatre education—eye contact, touch and weight, intimacy, vulnerability, etc.—particularly difficult. In our re-entering, we must also center the safety and wellness of BIPOC-identified individuals and others from marginalized groups. Join Dr. Nisha Sajnani, Director of the Program in Drama Therapy at NYU, and a team of teaching artists from Center Theatre Group to discuss these important issues and develop healing-centered practices for re-entering the classroom, rehearsal room, and performance space. Although this workshop is developed with theatre teachers in mind, other performing arts teachers are welcome to join.
When: June 9am- 2pm (breaks included), June 22 9am-11am
BANDALOOP Externship: Developing a Site-Specific Production
As a performing arts organization, BANDALOOP collaborates with cities, arts presenters, private property managers, risk management teams, and other industry partners to present free, outdoor live performances in public spaces around the world. This externship will give a glimpse into BANDALOOP’s unique collaborative cycle of pre-producing, presenting and post-production reflection of site-specific performances in non-traditional spaces. Lead by Artistic Director Melecio Estrella, Executive Director Thomas Cavanagh, and founder/Special Projects Director Amelia Rudolph, in collaboration with BANDALOOP’s brand representatives at Sozo Artists, BANDALOOP will curate a day that dives into the business and administrative logistics of how to present hybrid, site-specific work on a national scale.
Manager, Social Impact Programs
Simone Price graduated from the University of San Francisco with a degree in Sociology, Hospitality Industry Management. She came to Dolby in 2014 after a career in non-profit development and currently leads Dolby’s partnerships in K-12 STEAM, global volunteer program expansion, and supports the company’s Diversity, Inclusion and Belonging strategy team.
Early Careers Recruiting Manager
Erin Breslin-Garcia graduated from the University of Redlands with a degree in Psychology. She has been with Activision Blizzard since 2013 and currently oversees the recruiting efforts for the company’s summer internships in North America.
With more than 13 years of experience within campus recruitment and career services, Ms. Ross is an experienced talent acquisition manager specializing in developing campus recruitment strategies, internship program management, strengthening academic and organizational partnerships, and career counseling. Prior to joining WarnerMedia, Tasha managed entry-level recruitment and created an internship program post-merger for the newly formed Fox Corporation, uniting Fox Sports, Fox News and Fox Entertainment interns, into one program. Prior to Fox, she spent five years at Viacom where she oversaw the recruitment and retention of three full-time post-graduate rotation programs for Advertising Sales, Content Distribution, and MBA talent. Currently, Tasha Ross serves as a University Relations Manager on WarnerMedia’s Talent Acquisition team. Tasha is responsible for leading a national team of four, managing internships within the technology, business support, and revenue and distribution functions.
Anita Stokes has managed the Dolby U internship program as the Senior Manager for University Relations for the past three and a half years. She has helped students launch their careers at companies like EA, Apple, Lucasfilm, and PlayStation throughout her career. As a first-generation college graduate, she earned a Master’s degree in Communications Management from the University of Southern California.
Matt Cauthron is the coordinator and Digital Imaging pathway teacher for the Digital Arts Technology Academy (DATA), a California Distinguished Lighthouse Academy. Beyond his normal Academy CTE duties, he is also a practicing photo-based artist and works with many educational agencies such as Adobe Education, Apple Education, the California Department of Education, and The California Arts Project.
Seat Limit: Unlimited
When: June 21 1:30pm-4:30pm (breaks included)
Social Emotional Arts Tools for Connection and Self-Expression in Real or Virtual Environments
In this interactive workshop, participants will experience creative activities to enhance the innate social-emotional benefits of the arts and support self-care. Click here to view a snippet of this workshop posted by the Young Musicians Foundation in Los Angeles.
LACMA Externship in Collections Management and Art Preparation and Installation
Join LACMA’s Collections Management and Art Preparation and Installation departments to discuss art handling and collections care in a museum environment. Explore these roles within the larger museum, some of the pathways for entering this line of work, and the skills needed to be successful in art handling and collections management. Teachers will get “hands-on” experiences in art handling, packing, storage, and installation. Once we’ve reviewed handling, we will provide a demonstration of storage box fabrication and customization for an art object and discuss a long term storage plan. Additionally, we will present a variety of audio/visual examples of installations of 2D and 3D art objects within LACMA’s exhibition galleries and outdoor spaces. There will be time for discussion, and teachers leave with knowledge of the skills needed and basic responsibilities of art handlers and collections management technicians, as well as adjacent related fields. Resources and opportunities within the field will be provided.
When: June 21 9am-4pm (breaks included); June 22 9am-12pm (breaks included)
Designing and communicating information requires students to deepen their understanding of content while increasing visual, sound, oral language, creativity, and thinking skills. Making meaning out of an experience deepens the communication for both the author and the viewers. The author’s narrative voice is the center of all the multimedia decisions. Telling stories together about things that really matter has an extraordinary effect on people. Digital media and digital distribution to the world community is reshaping the power of the verbal matching the visual – enabling us to unfold a highly sensory experience that dances between a narrative voice with images, sound, and music into illuminated understandings. Through a series of prompts, participants will design a campaign based on a concept of person, place, or thing, in a medium of choice. Via reflection and sharing the group will learn from each other’s ideas and discover new ways to translate this to the classroom.
Prop and Costume Making
Are you ready to work with your hands? The best way to create items on a budget is to transform something you already own. Costume Designer La Beene from Utah Valley University and Properties Head of Baltimore Center Stage, Jeffery Bazemore, will each guide you through a project of transforming everyday items into something new. Materials for this workshop will be common items found at home or in the theatre. A list of project items will be shared prior to the workshop. Join us to learn, make connections, and have a great time transforming things.
Nickelodeon Animation Externship
What is it really like to work at Nickelodeon? Get exclusive access to Nickelodeon writers, production team members, studio team members, and character designers as they share insights into their work and provide one-of-a-kind experiences developed for the AME animation teacher including:- Story- Where It All Begins: Join a Nickelodeon Writer as they discuss their journey, break down story structure and talk about what it’s like to be in the writer’s room.- How to Make a Cartoon: Sit down with Nickelodeon Production team members as they guide us through both the 2D (traditional) and 3D (Computer Generated) Production Pipelines at the studio. This session will cover every facet of the production process and acquaint you with a number of roles you probably didn’t know existed.- Behind the Curtain: There’s a myth that the only people who work at an animation studio are artists, writers and voice actors. Dispel that myth by joining us for a panel discussion with a group of studio team members who are often hidden from the public eye but play an essential role in creating our content.- Character Components: Learn how Nickelodeon Character Designers use line, shape and contrast to create unique and engaging characters.
Bruce Waynne (born Waynne Nugent) is half of the Grammy Award Winning Production Duo MIDI Mafia. The music production team established in 2003 is most notable for their production of 50 Cent’s number-one single “21 Questions”, as well as the producer for artists such as Frank Ocean, Justin Bieber, Fantasia, Jennifer Lopez, John Legend, to name a few.
Also working with Brandy and James Fauntleroy II, the MIDI Mafia met and began to collaborate with Frank Ocean, who was then working as a songwriter and collaborated with the duo consistently. While working with MIDI Mafia, Frank Ocean wrote the songs “Quickly” for John Legend, “Bigger” and “Mamma’s Boy” for Justin Bieber. MIDI Mafia spearheaded the creation process for Frank Ocean’s mix tape, Nostalgia Ultra, producing the song Swim Good, and collaborated extensively on Ocean’s debut album, Channel Orange”, producing the lead song “Bad Religion” and garnered their Grammy Award. Other notable accomplishments are MIDI Mafia’s, The MADE Series. MADE is their Premiere Urban Music Library for Television & Film via their partnership with Extreme Music and Sony ATV. They are currently the number one urban music library in the industry and providing opportunities for rising stars. Waynne joins us from Sound Royalties, an innovative company that offers artists, songwriters, and producers non-credit based financing and funding without having to deal with loans from banks or traditional lenders, drawn against future royalty earnings with no credit hassles. Musical professionals retain the rights to their music and receive royalty financing in a structured manner so that income is still received, and not as 100% recoupment as is typical in the industry
Bruce Waynne (Waynne Nugent) from Brooklyn, New York, formed Midi Mafia with Dirty Swift (Kevin Risto) from Ottawa, Ontario. Other then producing their own music, both Waynne and Swift have worked together to produce for artists such as Nelly, Brandy, Jennifer Lopez, Sha Stimuli, Capone-N-Noreaga (“Yes Sir“), Bravehearts, Gemma Fox, Jean Grae, Talib Kweli, Young Buck, Miri Ben-Ari, Lloyd Banks and many more.
Bruce Waynne met Dirty Swift at Makin’ Records Studio in Brooklyn, NY, while working on a project for Bad Seed. Swift was the in-house project engineer and beat maker while Waynne pitched beats and helped compose/perform choruses for Bad Seed. They later formed Midi Mafia and did spec work for various people, including Sylvia Rhone, who was the president of Elektra Records at the time.
In 2002 Dino Devalie, who was preparing to sign 50 Cent to his label, approached Midi Mafia, resulting in the use of Midi Mafia’s produced beats for “21 Questions”, which was featured on Get Rich or Die Tryin. They ended up signing a publishing deal with Sony/ATV and a label and production deal with Elektra Records. 2003. They are most recognized for writing and producing 50 Cent‘s number-one single “21 Questions“.
In 2006, Waynne and Swift created FamilyTies, an imprint label that allows them to sign and develop their own roster of talent. This allowed the two to dive into the Pop/R&B world when they produced “When I See U“, (song originally written for Tori Kelly when she was signed to Geffen Records) the second single from Fantasia Barrino‘s self-titled album Fantasia, which held the number one spot for eight weeks on the U.S. Billboard’s Hot R&B/Hip-Hop Songs charts. The song was written by Grammy award-winning songwriter Waynne, Jane’t Sewell and Erika Nuri.
In 2007, the duo worked with Jennifer Lopez on her track “Hold It Don’t Drop It”, contributing as both writers and producers. Not too long after, the duo collaborated with American Idol contestant David Archuleta, contributing a track on his self-titled debut album that was released in November 2008.
While working with Brandy and James Fauntleroy II, Waynne and Swift started working with Frank Ocean, While he was with Midi Mafia, the three of them wrote the songs “Quickly” for John Legend, “Bigger” and “Mamma’s Boy” for Justin Bieber. In 2010, Midi Mafia recorded Frank Ocean’s mix tape, Nostalgia Ultra, in which Midi Mafia produced the song “Swim Good”.
In 2010, Bruce Waynne and Dirty Swift worked together to release their own album, Vegas Lights, via FamilyTies. The songs “PHamous”, “Last Call” and “2 Piece” were included on the album and were featured on Season 3 of MTV’s hit show, Jersey Shore. The song “Lucky Tonight” was featured on Jersey Shore vs American Reunion, an MTV video used to cross-promote the new season of Jersey Shore and the release of the movie, American Reunion.
Phil Miller is the first Artistic Director in the history of The School of Arts & Enterprise (The SAE), appointed in 2017. Under Miller’s dynamic leadership, The SAE has been named an Arts School Network National Exemplary School (2018-2022), the recipient of a California Department of Exemplary Arts Award (2021) and continues as an Arts, Media and Entertainment Professional Development Site (CTE). Phil’s commitment to dynamic cross circular arts education, expansive programming, professional marketing branding practices and arts accessibility + equity is at the core of his artistic philosophies championed at The SAE. Miller is a member of the Stage Directors and Choreographer’s Society and an alumnus of Lincoln Center’s Directors Lab West. Phil is a Board Member of the Inland Valley Repertory Theatre , the Arts School Network National Board of Directors and the vice president of The Friends of The SAE Foundation.
Jinko Gotoh is an Oscar-nominated producer and consultant for the animation industry. Her strengths and passion include the discovering and nurturing of diversified and creative talent, and charting new technologies and creative processes.
Jinko is currently producing her second animated feature for Netflix with Mark Osborne directing. Her other producing screen credits include: 2020 BAFTA winner and Oscar-nominated Klaus, The Lego Movie 2: The Second Part, The Little Prince, Oscarnominated The Illusionist, 9, and Oscar-winning Finding Nemo.
Jinko serves as the vice president for Women in Animation, an advocacy organization dedicated to advance women and all underrepresented people in the industry. She is also as a member of the Academy of Motion Pictures and Sciences representing diversity and inclusion on various committees. Beyond that, she is the PGA’s co-lead of the BIPOC working group for animation and VFX, and is co-president for Symphonic Jazz Orchestra, which provides K-4 music education to underserved neighborhoods.
She holds a Bachelor of Science in Applied Math and MFA in Film from Columbia University.
Jinko is also a published poet and the happy rescuer of many, many dogs.
Arnon Manor is a filmmaker and Vice President of Visual Effects at Sony Pictures. Through his career, Arnon has collaborated with the industry’s most talented filmmakers on over 60 features and has been a studio executive for the last 10 years. He heads the Education Committee of the Visual Effects Society, with the purpose of creating opportunities and increasing diversity, equity and inclusion in VFX through education, as well as engaging in other similar industry initiatives. He recently created the Netflix animated short, Cops and Robbers, which tackles the issue of police violence against African Americans. He is a member of the Academy of Motion Pictures, the Producers Guild of America, the Visual Effects Society and the Academy of Television.
Keatly Haldeman, CEO of Riptide Music Group, co-founded sync licensing and music publishing company pigFACTORY prior to its merger with Riptide Music. Throughout his career as a music entrepreneur he has been hands-on with every aspect of the publishing business from A&R, creative, marketing, publishing, royalties, legal, finance, mergers, acquisitions and fundraising. He has been responsible for identifying, negotiating and signing hundreds of artists, songwriters and catalogs, including songs recorded by GRAMMY award-winning and iconic artists. The companies he has led have proactively generated over $25 million in income from the licensing of music to picture. Keatly is a lifelong musician, having played in rock bands since he was 11 years old and producing music for over 20 years.
Derek Klena can currently be seen on Broadway in Jagged Little Pill in his Tony Nominated role of Nick Healy. Derek has also been seen on Broadway as Fiyero in the 10th Anniversary production Wicked, Michael in The Bridges of Madison County (Original Broadway Cast) and Dmitry in Anastasia (Original Broadway Cast). His off-Broadway credits include originating the role of Eddie Birdlace in Dogfight and Carrie. Regionally, he has appeared in Anastasia (Hartford Stage), Diner (Signature Theatre, Delaware Theatre Company), Unknown Soldier (Williamstown Theatre Festival), Hairspray (Hollywood Bowl) and Jagged Little Pill (A.R.T.). His TV credits include Unbreakable Kimmy Schmidt, Blue Bloods, Quantico, Law & Order: SVU and The Carrie Diaries.
Herb Trawick is the creator, executive producer and co-host of hot internet show Pensado’s Place. Seen in over 203 countries by over 6 million people a year, Pensados Place is the leading digital media show in the audio space. Creativity combined with taste, strategic overview and relentless execution are Herbs tools. One label chief said, “Herb has the rare ability to see around corners”. From manager to label exec, Broadway producer to author, exec producer to talent scout, co-host to advisor, Trawick remains true to his vision. With real results. As manager and executive producer, Herb built Brian Mcknight into an R&B superstar with 20 million albums sold, global tours and 30 plus Grammy, American Music, Billboard, Emmy and Image award nominations. Client Dave Pensado is a mixing legend who has hits with Beyonce, Michael Jackson, Shakira, Wiz Khalifa, Christina Aguillera, Afrojack and Jill Scott among others.
Through Trawick strategic vision, Dave is now the premier audio educator on the planet. Herb was a partner of the legendary creator of Earth, Wind and Fire Maurice White. He took the EWF catalog to Broadway and was a producer of the play Hot Feet. Herb is a multiple winner of the Manager of the Year award. From marketing chief at Solar records to running imprints at Interscope, RCA, Mercury and Capitol along with consultancies at Motown, Def Jam and Primary Wave publishing and advising creative shops like the 1500 Sound Academy, Blackbird and Musicians Institute. Herb received the Living Legend award as the 2016 Creative Visionary. He was also nominated in the categories of Entrepreneur, Digital Media and Executive of the year. He joins the ranks of other legends like Quincy Jones, Russell Simmons, LA Reid, Clarence Avant and more.
In 2020 Herb and his partner were inducted into the prestigious TEC Hall of Fame along with Joni Mitchell. Other members include Arif Mardin, Herbie Hancock, Phil Ramone, Les Paul and many more… Herb has been asked to lend his expertise his entire career. When asked why such a diverse career arc, Trawick replied “Why not? Its an honor, a privilege and a blast.”
Tacy Trowbridge leads Adobe’s Education Strategies Team. Her team inspires educators and students around the world to become creators, not just consumers, of digital media. Prior to Adobe, Tacy taught in classrooms, led and designed professional development, developed curriculum, and conducted research. She offers unique insights into the intersection of learning, design and technology and the ways students today create media.
Michael is an award-winning cinema and journalism teacher in Los Angeles whose work focuses on digital storytelling, media literacy and social justice. As an author, speaker and consultant, he helps educators empower students to find passion and purpose in their learning so that they can make a positive impact in their communities. Michael believes in the transformative potential of technology in the classroom, and fostering an innovative mindset based on student curiosity, creativity, and passion. His presentations at conferences in the U.S. and abroad for ISTE, SXSW EDU and Apple Education focus on tech integration and innovative teaching and learning strategies. He also leads students and teachers on documentary trips to Asia and Latin America as part of an experiential learning program.
Michael was recently selected by National Geographic and Lindblad Expeditions as a Grosvneor Teacher Fellow for 2021. He is an Apple Distinguished Educator, Adobe Education Leader, and PBS Digital Innovator. Follow him on Twitter: @cinehead, Instagram: @changing.the.narrative, and at www.michael-hernandez.net
Sam Kary is the founder of The New EdTech Classroom, a blog and YouTube channel dedicated to showing teachers how to authentically integrate technology into their classrooms. Sam has worked as a middle school teacher and instructional coach for over a decade, and believes students learn best when given the opportunity to use technology to engage with content in creative, authentic ways. Sam is a Google for Education Certified Trainer and National Geographic Certified Educator, and his YouTube channel has been featured in Forbes and One Day Magazine for supporting teachers during emergency distance learning.
8695 Windsor Rd. Windsor, CA 95492
Coordinator: John Richards, email@example.com
Lead Teacher: David Beal, firstname.lastname@example.org
Principal: Lamar Collins, email@example.com
Superintendent: Jeremy Decker, firstname.lastname@example.org
School Website: windsorhs.com
Program Website: nuevaarts.com
Introduction to Film and Video Production 7243, Intermediate Film and Video Production 7244, Advanced Film and Video Production 7245, Introduction to Media Arts 7219, Introduction to Visual and Commercial Art 7216, Intermediate Visual and Commercial Art 7217, Advanced Visual and Commercial Art 7218, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Theatre 7236, Intermediate Professional Theatre 7237
Comprehensive High School (1000-2500 students), Charter 9-12, School Within a School (Small learning communities or conservatory), California Partnership Academy, Suburban
2425 Dusk Dr, San Diego, CA 92139
More Information coming soon
1905 Main St, Huntington Beach, Ca 92648
Coordinator: Stacy Robison, email@example.com
Lead Teacher: Danielle Collins, firstname.lastname@example.org
Principal: Daniel Morris, email@example.com
Superintendent: Dr. Clint Harwick, firstname.lastname@example.org
School Website: hbapa.org
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Introduction to Stage Technology 7240, Intermediate Stage Technology 7241, Advanced Stage Technology 7242, Introduction to Film and Video Production 7243, Intermediate Film and Video Production 7244, Advanced Film and Video Production 7245, Introduction to Multimedia Production 7246, Intermediate Multimedia Production 7247, Advanced Multimedia Film/Video Production 7249, Advanced Multimedia Sound Production 7248, Introduction to Media Arts 7219, Intermediate Media Arts 7220, Advanced Media Arts 7221, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Music 7233, Advanced Professional Music 7235
Comprehensive High School (1000-2500 students)
650 D Ave, Coronado, CA 92118
Coordinator: Catherine Burling, email@example.com
Lead Teacher: Karrie Jackson, firstname.lastname@example.org
Principal: Shane Schmeichel, email@example.com
Superintendent: Karl Mueller, firstname.lastname@example.org
School Website: cosasandiego.com
Program Website: cosasandiego.com/ame-demo-site/cosa-curriculum
Introduction to Stage Technology 7240, Intermediate Stage Technology 7241, Advanced Stage Technology 7242, Introduction to Film and Video Production 7243, Intermediate Film and Video Production 7244, Advanced Film and Video Production 7245, Introduction to Multimedia Production 7246, Intermediate Multimedia Production 7247, Advanced Multimedia Film/Video Production 7249, Advanced Multimedia Sound Production 7248, Introduction to Media Arts 7219, Intermediate Media Arts 7220, Advanced Media Arts 7221, Introduction to Graphic Design 7210, Intermediate Graphic Design 7211, Advanced Graphic Design 7212, Introduction to Animation 7213, Intermediate Animation 7214, Advanced Animation 7215, Introduction to Game Design 7260, Intermediate Game Design 7261, Advanced Game Design 7262
12555 Navajo Rd. Apple Valley CA 92308
Coordinator: Javier Alcantara-Rojas, email@example.com
Lead Teacher: Cherie Glisson, firstname.lastname@example.org
Principal: Chuck McCall, email@example.com
Superintendent: Trenae Nelson, firstname.lastname@example.org
School Website: sites.google.com/avusd.org/granitehillshighschool-new
Program Website: ourgreatacademy.com
Introduction to Stage Technology 7240, Intermediate Stage Technology 7241, Advanced Stage Technology 7242, Introduction to Film and Video Production 7243, Introduction to Multimedia Production 7246, Introduction to Media Arts 7219, Introduction to Visual and Commercial Art 7216, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Music 7233, Intermediate Professional Music 7234, Advanced Professional Music 7235, Introduction to Professional Theatre 7236
1720 M Street, Arcata, CA 95521
Coordinator: Johanna Mauro, email@example.com
Lead Teacher: Melanie Zapper, firstname.lastname@example.org
Principal: Jim Monge, email@example.com
Superintendent: Roger Macdonald, firstname.lastname@example.org
School Website: arcatahighschool.nohum.org
Program Website: artsinstitute.net
Introduction to Media Arts 7219, Intermediate Media Arts 7220, Advanced Media Arts 7221, Introduction to Graphic Design 7210, Intermediate Graphic Design 7211, Advanced Graphic Design 7212, Introduction to Visual and Commercial Art 7216, Intermediate Visual and Commercial Art 7217, Advanced Visual and Commercial Art 7218, Introduction to Professional Theatre 7236, Intermediate Professional Theatre 7237, Advanced Professional Theatre 7238
Comprehensive High School (550-1000 students), School Within a School (Small learning communities or conservatory), Rural
3570 Cochran St., Simi Valley, CA 93063
Coordinator: Irene Silbert, email@example.com
Lead Teacher: Aimee Spurbeck-Boian, firstname.lastname@example.org
Principal: Matthew Guzzo, email@example.com
Superintendent: Dr. Jason Peplinski, firstname.lastname@example.org
School Website: www.santasusana.org/academies/academies
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Introduction to Stage Technology 7240, Intermediate Stage Technology 7241, Advanced Stage Technology 7242, Introduction to Film and Video Production 7243, Intermediate Film and Video Production 7244, Advanced Film and Video Production 7245, Advanced Multimedia Film/Video Production 7249, Advanced Multimedia Sound Production 7248, Introduction to Graphic Design 7210, Intermediate Graphic Design 7211, Advanced Graphic Design 7212, Introduction to Visual and Commercial Art 7216, Intermediate Visual and Commercial Art 7217, Advanced Visual and Commercial Art 7218, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Music 7233, Intermediate Professional Music 7234, Advanced Professional Music 7235, Introduction to Professional Theatre 7236, Intermediate Professional Theatre 7237, Advanced Professional Theatre 7238
Comprehensive High School (550-1000 students), Suburban
2558 N. San Fernando Los Angeles CA 90065
Coordinator: Erik Speth, email@example.com
Lead Teacher: Erik Speth, firstname.lastname@example.org
Principal: Sidnie Gallegos | PK Candaux, email@example.com
Superintendent: PK Candaux | Sidnie Gallegos, firstname.lastname@example.org
School Website: www.renarts.org
Introduction to Stage Technology 7240, Intermediate Stage Technology 7241, Advanced Stage Technology 7242, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Music 7233, Intermediate Professional Music 7234, Advanced Professional Music 7235
Charter 6-12, Urban
1000 Cayuga Ave, San Francisco, CA 94112
Coordinator: Jeff Larson, email@example.com
Lead Teacher: George Lee, LeeG1@sfusd.edu
Principal: Freedom Siyam, firstname.lastname@example.org
Superintendent: Dr. Vincent Matthews, email@example.com
School Website: sfusd.edu/school/balboa-high-school
Program Website: castacademy.online
Introduction to Animation 7213, Intermediate Animation 7214, Introduction to Game Design 7260, Intermediate Game Design 7261, Introduction to Professional Music 7233
Comprehensive High School (1000-2500 students), California Partnership Academy, Urban
295 N. Garey Ave., Pomona CA 91767
Coordinator: Phil Miller, Artistic Director, firstname.lastname@example.org
Lead Teacher: Carol Goldwater, email@example.com
Principal: Johnny Anderson, firstname.lastname@example.org
Superintendent: Jon Gundry, email@example.com
School Website: thesae.org
Introduction to Stage Technology 7240, Introduction to Film and Video Production 7243, Intermediate Film and Video Production 7244, Introduction to Graphic Design 7210, Intermediate Graphic Design 7211, Advanced Graphic Design 7212, Introduction to Visual and Commercial Art 7216, Intermediate Visual and Commercial Art 7217, Advanced Visual and Commercial Art 7218, Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Theatre 7236, Intermediate Professional Theatre 7237, Advanced Professional Theatre 7238
5701 S Crenshaw Ave., Los Angeles CA 90043
Coordinator: Dr. Michael Farber, firstname.lastname@example.org
Lead Teacher: Sebastian Elkouby, email@example.com
Principal: Charles Lemle, firstname.lastname@example.org
Director: Parker Hudnut, email@example.com
School Website: vphs.icefps.org
Introduction to Dance/Choreography 7230, Intermediate Dance/Choreography 7231, Advanced Dance/Choreography 7232, Introduction to Professional Music 7233, Intermediate Professional Music 7234, Advanced Professional Music 7235, Introduction to Professional Theatre 7236, Intermediate Professional Theatre 7237, Advanced Professional Theatre 7238
Grade 6-12 Independent Charter School
Certiport is excited to present Adobe Certified Associate (ACA) exams free of charge to all AME Virtual Institute attendees. (The best part? The exams will be administered through Certiport’s Exams from Home solution, meaning you’ll be able to take your exam at the comfort and safety of your home.)
So, what is Adobe Certified Associate (ACA)? The Adobe Certified Associate (ACA) certification is a critical tool for educators that are preparing students for careers in digital media and design. It is an industry-recognized credential that effectively validates students’ expertise in Adobe Creative Cloud. The ACA certification is evidence that students have the skills and knowledge to meet the demands of today’s design industry.The certification is available for Adobe Photoshop, Illustrator, InDesign, Dreamweaver, AfterEffects, Animate, and Premiere Pro. All exams are 50 minutes in length.
1000 Cayuga Avenue, San Francisco, CA 94112
(San Francisco USD)
Contact: Jeff Larson, CAST Coordinator
Design, Visual, and Media Arts; Game Design and Integration
Featuring: Art/Design; Music/Audio Production; Video/Photography Production; Animation/Motion Graphics Production; Game Design; Broadcast/Communications
School-within-a-School (Partnership Academy), Wall-to-Wall Academies
Contact: Phil Miller, Artistic Director
Executive Director: Lucille Berger
Director: Germaine Nesbitt
Design, Visual, and Media Arts; Performing Arts; Production and Managerial Arts
Featuring: Musical Theatre and Drama; Classical and Contemporary Dance; Instrumental Music and Music Audio Production; Technical Theatre; Visual Arts; Film Production; Graphic Design