California Career Technical Education
Arts, Media, and Entertainment Industry Sector
What is AME?
The California Department of Education established the Arts, Media, and Entertainment (AME) industry sector to support high school students interested in pursuing careers in California’s thriving creative workforce. AME programs align with California Career Technical Education (CTE) Model Curriculum Standards which define the knowledge, skills, and practical experience required for students to pursue post-secondary, vocational, and/or apprenticeship training. AME programs build on traditional arts programs to include a comprehensive career readiness component. In 2019, the sector has grown to serve 231,000 students and is the largest CTE sector in the state of California.
What are the AME Pathways?
AME pathways are sequential focus areas that allow students to advance their studies in a particular creative discipline and gain pre-professional career and post-secondary preparatory experience at the high school level. Students must complete 300 hours (or two consecutive years) of standards-aligned intermediate and advanced level coursework in one of the career focus areas to complete a pathway. Workforce Pathways Guiding Policy Principles define high quality CTE and establish essential elements for programs to follow. Components of a successful pathway include a professional or technical core, academic connections, a work-based learning or internship program, student, strong industry advisory, leadership, and student support services, to name a few.
What is the AME Coalition?
Our purpose is….
To support a school to career pipeline for CA students from diverse backgrounds and increase access to industry-connected opportunities for AME programs, especially those in underserved communities.
Our Objective is…
To support all programs in maintaining industry alignment across pathways by providing statewide opportunities for students and teachers through the 2020-21 AME Initiatives.
Our Members are…
Partners from education, government, nonprofit sector, and creative industry committed to supporting the 2020-21 AME Initiatives. Organized by working groups, the AME Coalition meets through quarterly calls, and is led by a core leadership team that also functions as the California Department of Education’s Statewide AME Advisory . Visit our Coalition page for more information on coalition partners.
What does the Coalition do?
In partnership with the California Department of Education and the CDE Foundation, CA-AME Schools has launched an initiatives campaign and is committed to providing year-round resources and opportunities posted on our news and updates page.
Partners contribute to the AME Initiatives in the following (virtual) ways:
program development and execution
work-based learning opportunities
tours and field trips
master class opportunities
internships and externships
software and hardware
lessons, curriculum and content
financial sponsorship in the form of a tax-deductible donation to the CDE Foundation.
email firstname.lastname@example.org to get involved.
2020-21 AME Initiatives
“Of all the career industries, the Arts, Media, and Entertainment Industry sector requires perhaps the greatest cross-disciplinary interaction because the work in this sector has a propensity to be largely project-based requiring both independent work and interdependent management skills for career success. New technologies are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts sector occupations demand constantly varying combinations of artistic imagination, metaphoric representation, symbolic connections, and technical skills. Successful career preparation involves both in-depth and broad academic and technical preparation as well as the cultivation of twenty-first century skill assets, such as flexibility, problem-solving abilities, and interpersonal skills.”
Jack Mitchell, CTE Model Curriculum Standards, AME Update 2012